How to write a compelling job advert

One of the most important parts of any recruitment process is putting together a compelling job advert.  The job advert is designed to attract candidates to the role and it is important to make it as interesting and compelling as you can. Take the time to outline the expectations of the role, why a candidate would want to come and work for you, and most importantly try to incorporate some of your business culture into it. 

To assist in gathering this information talk to some of your current team members and enquire as to what it is that they enjoy about working in the business.  Make yourself stand out from the crowd and ensure that your companies DNA shines through.

So  what are some of the fundamentals to writing a compelling job advert?

Get the job title right: 

You can read about the importance of a job title here, but it is important to get the the job title correct.  Some of the reasons for this simply boil down to is that candidates search for jobs by the job title.  It will also impact on the type of candidates that may apply for the role.  For example a business development manager and an account manager are two very different roles, yet often businesses confuse the titles and want one, but advertise for the other.   Ensuring you help attract the right candidate. 

Make it engaging: 

You want candidates to read past the first 2 lines and not switch off.  Take the time to find out about your potential candidate audience and ensure that you use language that suits the role.  If there are some fun and quirky parts to your business or the role ensure that they shine through, so any potential candidates will want to engage with your business.  

Sell your organisation:

This may seem a little odd, however it is important that you make your business sound like somewhere that you would want to work.  We once wrote a job advert for a business that had been struggling to find a new team member, their response was “Sounds wonderful, can I go for the job!!!”  Talk about the postives of working with your business and sell why someone would want to come and work for you.

Tell it like it is:

Be truthful in your job advert, and tell it it like it is. If the role has a requirement to travel ensure that it is clearly outlined, don’t expect candidates to suddenly allow you to change the goal posts through the interviewing process.  It is important to show complete integrity as to the expectations of the role from the very beginning and in doing so it allows the candidate to make an educated decision as to whether to apply.  

Remove roadblocks:

Don’t add roadblocks to the application process, as this can easily turn away candidates.  If you feel the need add a mobile number to allow you to be contacted directly.  Alternatively outline what it is that you need a candidate to do to apply.  It might be a simple as emailing a cover letter and a CV or it could be a request to call you between a certain time frame.  Adding additional behavioural profiling, or questionaries at the early stage of the recruitment process may turn candidates away, so we recommend that you keep it as simple as you can.  

Think of the job advert as a way to not only sell the role to a potential candidate, but also as a way for the candidate to decide about your business.  In any recruitment process, the candidate will need to make a decision as to whether they want to work for you or not.  A compelling job advert will ensure that any potential candidates will want to be a part of your team.  

Dan Jones - Managing Partner Teamfinder

Like what you read?  Subscribe to Teamfinder today to get great new content sent to you:


About Teamfinder

Teamfinder is a recruitment company which connects great businesses with great candidates, we like to do things a little differently and see ourselves as next generation recruitment company.  

If you would like to know more about how Teamfinder can support your business with your recruitment needs then get in touch with us via email at or give us a call on 1300 962 532

Daniel Jones